Laurène Forest

PORTFOLIO

MISSIONS ACCOMPLISHED :

UPSTREAM :

1. Creation of a moodboard and a back-plan + presentation with brief to the La Pantoufle à Pépère team.
   
2. Search for a service provider (photographer).
   
3. Meeting with the service provider, presentation of the company, the project, etc.
   
4. Search for shooting locations.
   
5. Buy outfits and decorations for the shoot.
   
6. Set up collaborations with an antique dealer for certain decorative objects, Dame Jeanne&co, and a restaurant/bar, Le Dancing, for a second location.
   
7. Creating the atmosphere for the shoot.
   
8. Managing internal communication for the shoot between models, staff, photographer and employees of La Pantoufle à Pépère.
   
9. Preparation of requirements for the days of the shoot, food, drinks, make-up, etc.
   

10.Final set-up at the shooting location, decoration, lighting, etc.

DAY - D :

1. Welcome of all service providers.
2. Briefing the whole team on the two days.
3. Manage the timing over the two days.
4. Checking the objectives and making sure everything has been achieved.

POST - PRODUCTION :

1. Photo selection.
2. Drawing up a schedule for publishing the photos.
3. Thanking the production teams.

https://lapantoufleapepere.fr/fr/content/19-la-marque

JULY 2023 PROJECT :

parody clip of Angele's "Tout oublier" for La Pantoufle à Pépère

In July 2023, I was given the opportunity to direct a video clip for the French brand 'La Pantoufle à Pépère'. The project was a creative parody of the song 'Tout Oublier' by the singer Angele.

Here's an overview of my missions before and during the production of this clip:

Before Production:

• Concept Design: I worked closely with the team at La Pantoufle à Pépère to develop a unique and memorable parody concept that would showcase their products while being fun and entertaining

Before Production:

• Concept Design: I worked closely with the team at La Pantoufle

à Pépère to develop a unique and memorable parody concept that

would showcase their products while being fun and

entertaining

• Script and Storyboard: I developed a detailed script for the clip, including a visual storyboard to guide the production. This included setting up the scenes, characters and comedy elements.

• Crew Selection: I co-ordinated the selection of the film crew, including the director of photography, set designer, actors and extras, ensuring they were perfectly suited to the project.

• Logistical Planning: I managed the logistical planning, including booking locations, acquiring costumes and sets, and coordinating shooting schedules.

During Production:

• Creative Direction: I directed the entire filming process, ensuring that the concept was faithfully reproduced on screen. I guided the actors and dancers to achieve the desired performances.

• Budget Management: I oversaw the project's expenditure, ensuring that we stayed within budget while maintaining production quality.

• Launch and Promotion: I contributed to the launch strategy by developing a promotional plan for the clip.

This project for La Pantoufle à Pépère was a rewarding experience that allowed me to apply my skills in creative design, project management and art direction to create a memorable and entertaining video parody. I'm proud of the end result, which has helped to strengthen the brand's presence and engage its audience.

October/november 2022 Project :

AWARENESS VIDEO FOR the IOTA association

As President of the student association IOTA, I managed the teams involved in creating an awareness-raising video on assault and street harassment, which won the 2022 Student Engagement Award, neighbourhood proximity.

MISSIONS ACCOMPLISHED :

UPSTREAM :

• Creation of a back-plan + presentation with brief to the members of the association.

• Presentation of the project to the director of the ISTC (communications school).

• Search for a service provider (videographer and editor).

• Location scouting.

• Meeting with the service provider, presentation of the association, the project, etc.

• Write script and dialogue.

• Managing internal communication for the shoot between the videographer, extras, school headmaster and members of the association.

• Preparing requirements for the shoot, food, drinks, make-up, etc.

DAY - D :

• Briefing the whole team on the shoot.

• Timing management during the shoot.

• Checking that the objectives have been met and that everything has been done correctly.

POST - PRODUCTION :

• Selection of rushes.

• Preparing communication about the release of the video.

• Thanks to the school headmaster, the videographer, the editor and the whole team for the achievement and the finality of the project.

Organised by the foundation of the Catholic University of Lille, the Student Commitment Award is a prize for student initiatives, particularly for associations involved in solidarity, humanitarian or cultural projects. It also recognises the investment made by students and their contribution to the campus dynamic and to improving a cause close to their hearts.

When I saw the opportunity that IOTA could have by winning an award, I motivated and managed the teams preparing the application to be selected. The co-president and I then went before the jury to present our project.

1 month later, we were lucky enough to receive the Student Involvement Award in the local neighbourhood category.

CONTACT

LAURÈNE FOREST

laurene.forest@edhec.com

+33.6.10.50.99.73

Linkedin